5/19/2010

De Stijl Set


De Stijl is an artistic movement founded in 1917. It is famous for its reduction to the essentials of form and color. Inspired by the Dutch architecture of Rietveld Schröder I designed this display set following the fundamental principles of the geometry of the straight line, the square, and the rectangle, combined with a strong asymmetricality; the predominant use of pure primary colors with black and white; and the relationship between positive and negative elements. Also during the fabrication of the set I had an opportunity to lead a team of 10 creative minds and improved my leadership and communication skills.

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